Great Marketing Starts with Your Brand Message
You Know The Value You Offer… They Don’t
My process will clarify and deliver your brand message to get your business growing again.
You know the value you offer… They don’t.
If you’ve ever felt that tug-of-war between hoping your marketing works and the nervous thought of wasting more money,
Unfortunately, too many small business owners sink money into marketing that doesn’t produce results, leaving you stressed, overwhelmed, and strapped for cash.
The truth is,
All the money and marketing in the world won’t work if your words don’t resonate.
You Need A Clear, Compelling Brand Message So People listen.
Plus The Right Path to Deliver That Message.
A strong brand message is clear and compelling, making your customers feel understood so they see you or your company as the obvious solution they need.
Finding the right path to deliver your brand message will attract and nurture leads that become customers.
Working with a Brand Message Specialist to refine and organize your brand message using proven frameworks and the right words will turn your brand message into the strong foundation you need for lasting success.
” Small Businesses Shouldn’t Have To Put-up With Ineffective Marketing “
As a former local business owner for 20 years, I understand those feelings of frustration when your marketing efforts fall short of your expectations.
Before I discovered the power of a clear and compelling brand story I couldn’t understand why our website and marketing efforts seemed so difficult.
But once I found our story and learned how to communicate it effectively, it transformed our business.
Our brand story gave us a consistent voice that,
- Unified our team
- Empowered our marketing, and
- Grew our business
Today, I offer professional brand writing and consulting that brings clarity to your message, and resonates with your audience, to grow your business.
Because running and growing a small business is hard enough, you shouldn’t have to put-up with ineffective marketing.
Book A free 30 minute assessment and strategy session with me.
This is a no pressure, genuine consultation designed to give you valuable insights into your business and messaging to grow your business.
Together, we’ll craft a clear, professional, and optimized brand message that builds trust and resonates with your ideal client.
- Connect with Customers
- Unify Your Team
- Grab More Leads
- Drive Sales
You will have a clear and unique Brand Message that quickly and easily creates consistent, on-point content that attracts more leads and sales to grow your business both online and offline.
“I feel like this is my cheat sheet for how to truly discuss who we are and what we are about.
FB post engagements up 1892% in 28 days!
I love working with Kevin! He takes what is in my brain and puts it in these beautifully organized and useful soundbites. Thank you! “
Ariel Fernald
President/ Eastern Sky Productions
“Our sales soared an astonishing 400% in one day after Kevin re-framed our offer!”
Dr. Gareth Williams
Pilot/Owner Suncoast Biplanes
“Kevin uncovered hidden gems to improve my website that I totally missed. Thanks for the great insights and content direction!”
Gil Mertz
Speaker/Author, Forgive Your Way to Freedom
Book a Free 30 Minute Brand Message Review
Fix Your Homepage
Use The Six Essential Elements You Need to Turn Visitors Into Buyers
Your Marketing Should Make You Money
As a brand message specialist I know that you want a steady flow of new customers to grow your business. But you don’t have boatloads of money from investors to blow on “brand awareness” or vanity metrics.
You need more customers and more money now.
Too many small business owners waste money on marketing that doesn’t grow their business, leaving them stressed and strapped for cash. You don’t have to be one of them.
I see it all the time, small business owners hire ad agencies to build out social media marketing and various digital marketing campaigns but neglect to build the foundation for successful marketing.
In order to fix that, you need a clear message, so people listen.
The curse of knowledge
The problem most businesses face is what researchers and authors of the book, ‘Made to Stick”, call the curse of knowledge. And it happens to everyone.
The curse of knowledge simply means, you are so familiar with your offering and business, it’s easy to forget what it is like NOT to know what you know. And understandably, this makes it difficult to clearly communicate your offer from the customers’ side of the table, which leaves you feeling frustrated and stuck when it comes to marketing.
But it shouldn’t be that way. Believe me, after running and growing a service business for 20 years, I understand communicating your brand message can be challenging, which is why I’ve made it easy for small businesses to get clear and get growing.
My process is simple:
1. Start with a free expert review of your message.
2. Engage my services to clarify and organize your message.
3. Watch revenue grow.
Using proven story messaging frameworks to clarify your message makes it easy for your customers to understand how you help them.
So, start with your free message review. And in the meantime, download the Free homepage template. It utilizes the six elements your message needs to turn visitors into buyers. So you can stop feeling like you’re throwing money down a black-hole and instead, enjoy the exhilaration and success of a message that grows your business.
Book a Free 30 Minute Brand Message Review
Fix Your Homepage
Use The Six Essential Elements You Need to Turn Visitors Into Buyers
Brand Message, and Business Growth Services
Conversion Optimization with Report and Action Plan
Your website should be a 24/7 lead and sales generating machine.
Identify Opportunities:
I evaluate your website’s content, usability, SEO, competition, and
conversion effectiveness against industry best practices and my comprehensive 38-point checklist, identifying both strengths and areas for improvement.
Action Plan: Receive a comprehensive action plan post-audit, designed to ensure lasting success and a competitive advantage.
From $1297
3- Day Brand Message Makeover
If you can’t wait to have a solid, authentic brand message that doesn’t sound like marketing hyperbole, then start with the 3-Day Brand Message Makeover.
You have a compelling story to tell. I dig deep to find the gold in your brand story and bring it to the surface.
In just 3 days I’ll transform your message into a unique, clear, and compelling brand story and, I’ll teach you how to use it so you actually make you money; online, in print, or in person.
From $697
Brand Builder Foundation Package
When you lay the foundation on which all your marketing and design needs to be built, you’ll easily talk about what you do like a pro.
The Brand Builder Foundation Package includes:
- Your Brand Story Long-form
- Your Brand Story Snapshot
- Homepage Blueprint
- Homepage Copy
From $2497
Is Your Website Making You Money?
Get Your FREE Homepage Template and Instantly Improve Your Message
Simply replace my prompts with your message and you’ll automatically have the six essential elements you need to turn visitors into buyers. Plus the special bonus section includes, 5 Essential Rules You Need to Build Trust Into Your Message.
And Lose the Frustration …
With an optimized brand story at the heart of your marketing and communications…
You could see results like the ones achieved for Emerald Coast Plantscapes...
What is the difference between Branding and Marketing?
Branding is how people feel about your brand, and Marketing is positioning your brand as a solution to a problem your customers need to overcome.
What is Brand Messaging and how will it grow my business?
Brand Messaging is the foundation of any good marketing strategy. It is how you and your customers talk about your business.
Agencies often skip brand messaging. I use a narrative messaging framework that utilizes storytelling elements to position your customer as the hero in a story and your brand as their guide.
Your customer wants something, but they have a problem preventing them from getting it.
Your brand is there to be the guide that helps them overcome their problem, making your brand the obvious choice.
Too many marketing companies skip this step, and it’s the most crucial step in the process.
Is Brand Messaging or Visual Branding more important?
Visual branding and Brand Messaging are equally important.
To be sure, people buy things based on the words they read.
And if the words they read are not presented in a way that is aesthetically appealing and easy to consume…they might not read them.
Always start with Brand Messaging as the foundation, as it informs every other aspect of your marketing and communications. Once you have your brand message in place then move to the visual elements.
What is the benefit of good copywriting?
Copywriters aren’t poets. Copywriters are skilled at taking an idea, no matter how complex, and putting it into persuasive language your potential customer understands.
As a copywriter and brand message specialist, I take your product or service and put it into words your customer will quickly understand and cause them to want to purchase the product or hire your services.
Can you help with our social media marketing?
One of the greatest benefits of having a Brand Messaging Guide, or Playbook (results of your Brand Messaging Session) is it gives you a roadmap for what to talk about, and how to say it, on your social media channels.
Never guess again what you need to post about on social media.
Can you get a new website to rank on Google?
Short answer…possibly.
While I do have success getting clients’ websites to increase in search ranking through various SEO practices (Search Engine Optimization), I won’t promise you’ll rank #1 or on the first page.
A lot of that has to do with your target market and how saturated it might be. If you’re a brand new pluming contractor, ranking on page one will take a while.
I can, however, help you develop a plan to get there. It just won’t happen overnight.
Is email marketing dead?
Not by a long-shot!
Email marketing is alive and well. Building a robust email list is like having money in the bank.
When done right, Email Marketing is the best path to nurture leads, develop trust, and convert those leads into paying customers.
I help you map out what lead generators might be valuable for your clientele, then work with you on effective sales and nurture email campaigns.
What is a lead generator and why do I need one?
A lead generator also called a lead magnet, is an asset you essentially give away on your website in exchange for someone’s name and email address.
It has a strong title that leaves your customers wanting to know more and is very valuable once they receive it.
By offering value to your potential customers, you create a sense of “reciprocity.”
They feel like they benefited so much from your generosity that they need to hire you to return the favor.
A lead generator can be a lot of things. An email series, a PDF, a video series, a small course, a webinar, etc.
Anything that provides a lot of value and delivers you an email address in return.
As a message specialist, how do you approach website design?
The purpose of your website is to be your 24/hr sales associate.
It should work for you even when you’re not working.
Not all marketing agencies approach websites the same.
I write and design your website to be simple and clear about how your product or service helps your customer overcome their problem.
Simple words. Simple design.
Always move the customer toward action (hiring you).
Can you help with content marketing?
Yes!
With ‘Your Brand Messaging Playbook’ that I create for you will be the foundation of content marketing for your small business.
It will be a road map for how to create effective content that always connects with your audience.
Can you make my marketing cheaper?
My goal for each client is to 10-X their ROI with my services.
The most cost-effective marketing is marketing built on the foundation of a strong brand message.
When you run social media ads, PPC, or any other marketing, you want the target audience clicking on them to land on a page that speaks to them and the problem they are experiencing.
When that happens, more clicks convert, and your marketing dollar goes farther.
How much is unclear messaging costing you?
How many potential customers can’t hear your offer in the sea of noise? How many of your events are half empty because people don’t know why they should come? How many people are passing up your services, products, and offers? Can potential customers understand why they need your product or service? A lack of clarity may already be costing you a great deal.
Stop feeling like you’re throwing money down a black-hole and instead, enjoy the exhilaration and success of a message that grows your business.
Find the Gold in Your Brand Story
With A Free 30 Minute Strategy S
With A FREE 30 Minute Review of Your Brand’s Message