
Copywriting and Brand Services
Strategic copywriting and brand services designed to bring clarity to your message, connect with customers and grow your business.
WRITE
Your Brand Story (core message)
- Brand message outline
- Brand message long form
- Brand message snapshot
Marketing and Advertising Collateral
- Digital
Internal Communications
- Company Mission
- Processes
- Talks and Presentations
- Proposals
REASEARCH
Your Unique Advantage
What separates you from the competition?
Your Competition
What are they doing, and what do they do better?
Your Ideal Customer
What does your customer look like, and what motivates them to buy from you?
GUIDE
Lead Generation
Map your path to new leads
Sales Process
Identify and clarify the most effective sales process for your business
Profitability
- Pricing stragies
- Operation efficiencies
- Customer acquisition
Your Brand Message Playbook
The practical tool you need to connect with your target audience and drive revenue.

Your Brand Message Playbook is your custom brand message platform, packaged in a ready to use format and delivered as a PDF document.
Each Playbook is uniquely tailored to your particular business and needs.
What’s Included with Your Brand Message Playbook
The Playbook starts with your core message as the foundation for all your marketing and communication needs.
Your core message contains,
- Your Brand Story Complete
- Your Brand Story Outline
- Your Brand Story Snapshot
Then, depending on your business, strategies, and needs the contents will vary.
Following your core message this is what a Brand Message Playbook typically includes …
Homepage wireframe (blueprint)
Homepage copy
Lead generator
Email sequence
Tagline package
Headline package
SEO review and recommendations
Customer acquisition stagey
Other content for social media, print and digital advertising etc.
Benefits
On Brand Massaging
Resonate and attract customers.
Save Time
No more guessing what to say of how to say it.
Build Awareness and Loyalty
Consistent recognizable voice.
Unify Your Team
No more disjointed communications.
Flexible
Ideal for websites, social media, print, talks and presentations, sales calls, networking, interviews and more.
Enhance Brand Image
Sound more professional.
Highlight Your Authority
Confidently talk about what you do with ease and authenticity.
Increase Revenue
Make all your advertising and marketing more efficient and effective.