About
Kevin Urquhart
Brand Message Specialist
I Help Businesses Discover The Gold Hiding In Their Brand’s Story With Expert Brand Writing & Consulting
Based in the US, with twenty five years of business growth experience, I craft and refine your brand story with clarity, driving connections and growth. Explore my services in brand writing, consulting, story development, and strategic communication.
An Entrepreneur At Heart
I’ve owned small businesses since I was twenty years old and have held several sales and management positions in my early career days.
My background is in horticulture, writing, sales, marketing, business, and the Bible.
I’m a lifelong learner, passionate entrepreneur, certified copywriter, consultant, faith-based film producer, and ordained minister. And if I’m being completely honest, a questionable actor at best.
Kevin Urquhart
Brand Message Specialist
The Two Greatest Lessons I’ve Learned About Business Growth…
1.
Every Business Has A Great Story to Tell
including yours …
After helping several other businesses I have come to learn that virtually every business has a great story to tell. And within each of those stories are nuggets of business growth gold waiting to be discovered.
To help you find the potential in your story I’ve create this little quiz…
2.
The One Thing Your Competition Can’t Touch
The beauty of defining and refining your own unique brand story is just that, It’s YOUR UNIQUE brand story. And that means, it is the one thing your competition can’t touch.
Not to mention, few if any of your competitors even have a brand story, giving you an (almost) unfair advantage.
If you would like to take advantage of my complementary review of your brands message,
On The Edge of Failure
We nearly lost our local service business due to the economic crisis of 2008. That is, until I discovered the secret power of having and communicating our unique brand story that led to a surprising turn around…
My wife and I ran a thriving service business until the economic crisis of 2008 hit us hard. Struggling to stay afloat, I was determined not to lose the business or our family’s livelihood.
So, with a wife and five small children to provide for, I threw myself into learning everything I could about sales, marketing, and customer acquisition.
And this is when upon discovering the power of a compelling brand story and conversion copywriting that everything thing changed for us.
You see, we had a great brand story to tell and, just like most other businesses, we didn’t realize it or how to communicate it.
But once I discovered the power of story to transform our business I invested substantial time, money, and effort into learning, practicing, and refining my skills until we got the results we needed to save the business.
And result we got!
With our newly found secret to attract and connect with customers the business was saved, and we went on to not only survive but thrive!
The Four Pillars of Profit
Having a clear brand message brought clarity and success not only to our marketing efforts but, surprisingly to every area of our business, including financials, operations, mission, and, of course, sales and marketing.
And that led to what I now call The Four Pillars of Profit …
Five years into our local service business we almost lost everything.
From Chaos to Clarity
With a clear understating in every area our businesses we discovered unique strategies that led to profits we found hiding in each of the four pillars. We also went from a ‘by-the-seat-of-your-pants’ run business to a ‘Systems’ run business. Or put simply, from Chaos to Clarity. (And the peace of mind that goes with it)
Hidden Profits Began to Emerge
Like gold refined by fire, previously hidden profits in each of the four pillars began to surface. The clearer our massage became the more opportunities emerged.
Here are some key discoveries that transformed the business.
MONEY
I created hybrid pricing strategies and policies that our competition couldn’t touch. This one discovery led to more sales with greater margins.
METHOD
We developed processes for every aspect of the business that we could communicate quickly and easily to every team member. This led to, quicker training methods, a reduction in mistakes and an increase in efficiencies.
MISSION
In addition to our mission this also included our vision and values. All of which we simplified and communicated in such a way that it motivated and unified our team and created loyal customers.
The Secret Power of The Fourth Pillar
MESSAGE
It was the clarity and impact of our brand message that, to our surprise informed and anchored every other pillar of profit. All that resulted in a systematized turn-key operation that greatly increased the value of our business.
I was having good success and honestly, a lot of fun attracting customers. It wasn’t long before friends and other business owners began noticing and asking for my help with their marketing and communication needs.
So, after 20 years of running and growing that business it fulfilled my dream of business ownership and success.
I was having so much fun helping other businesses optimize their brand message and attract customers I decided to shift gears.
With our business valued at an all time high we sold it.
We spent a couple of years traveling and celebrating life while helping other businesses part-time.
Today, I enjoy the full-time privilege and fun of consulting and writing clear unique brand stories and communications that drive leads and sales to grow businesses.
Oh, I almost forgot to tell you.
Since almost losing the business in 2008 we had a complete turn around thanks to the power of our brand message and conversion copywriting.
We went from nearly losing the business to …
SEO
The Top Three Positions
We went from being nearly invisible online to dominating our local market and ranking in the top three spots on Google and other search engines nationwide.
228%
Jump In Leads
Leads from our website jumped by 228%.
90%+
Closing Ratio
Our proposals reached a closing ratio of 90%.
30% Net Profit
Sustained Net Profit
From brake-even to a sustained 30% net profit.
That’s my story, I’d love to hear yours!
Not sure if you need my help?
That’s okay, after-all we hardly know each other.
So, let’s take it slow.
Why not start with a test drive?
This is your chance to benefit from a complimentary expert brand message audit and strategy session.
Together, we’ll explore your message’s potential to achieve your goals and determine the best approach.
I don’t and can’t help everyone I speak with but…
If I can help, you’ll soon have a distinct and well-defined brand story that…
Resonates with your customers
Sets you apart from the competition
Unifies your team
Drive more leads and sales
So your website, advertising and marketing efforts actually make you money.
What Profits Are Hiding In Your Brand Story?
Find out with your Free 30 minute message audit and strategy session.
You might also find my Homepage Template helpful.
Get Your FREE Homepage Template and Instantly Improve Your Message
Simply replace my prompts with your message and you’ll automatically have the six essential elements you need to turn visitors into buyers. Plus the special bonus section includes, 5 Essential Rules You Need to Build Trust Into Your Message.