Strategic Brand Writing and Consulting
Customized Brand Writing for Business Growth
Do you have extra profits hiding in your brand message?
Discover my expert services, from brand storytelling and strategic positioning to customer engagement and content creation. I specialize in transforming your brand narrative to connect with your audience and boost your business.
Brand Strategy
Empowering brands through tailored strategies for enduring success and market presence.
Your Brand Message Playbook
Your Brand Message Playbook is your custom brand message packaged in a ready to use format. Each Playbook is uniquely tailored for your particular business and designed to connect with your target customer and drive revenue.
Benefits:
- On brand massaging. (Resonate and attract customers)
- Save time. (No more guessing what to say of how to say it)
- Build Awareness and loyalty. (Consistent recognizable voice)
- Unify your team. (No more disjointed communications)
- Flexible. ( Ideal for websites, social media, print, talks and presentations, sales calls, networking, interviews and more.)
- Enhance Brand Image. (Sound more professional)
- Highlights your authority. (Confidently talk about what you do with ease and authenticity)
- Increase Revenue. (Makes all your advertising and marketing far more efficient and effective)
Your Brand Message Playbook Includes:
Your brand’s core message, a.k.a. Your Brand Story. Then depending on your business and needs the contents will vary. Listed here is what is usually included…
- Your Brand Story
- Your Brand Story Outline
- Message Snapshot
- Tagline package
- Headline package
- Customer acquisition stagey
- SEO review and recommendations
- Homepage wire-frame
- Homepage copy
- Other content
Content Optimization
Boosting content effectiveness by refining messaging to resonate with target audiences.
Empowering Brand Narratives
We took Suncoast Biplanes’ brand story and communicated it through this strategic email campaign to boost revenue.
Suncoast Biplanes: Targeted Email Marketing Strategy
Objective: Boost revenue through increased flight bookings.
1. Define Target Audience
- Adventure seekers
- Aviation enthusiasts
- Tourists
- Gift buyers (special occasions like birthdays, anniversaries)
- Corporate clients (team-building activities)
2. Segment Your Email List
- Previous customers
- Newsletter subscribers
- Website visitors
- Social media followers
- Referrals
3. Craft Compelling Subject Lines
- “Experience the Thrill of Biplane Adventures!”
- “Gift the Sky: Special Offers on Flight Bookings”
- “Exclusive Flight Deals Just for You”
- “Elevate Your Adventure with Suncoast Biplanes”
4. Personalize Your Emails
- Use the recipient’s name
- Reference past interactions or bookings
- Tailor offers based on customer preferences
5. Highlight Unique Selling Points
- Breathtaking views and unique experiences
- Experienced and certified pilots
- Customizable flight packages
- Safety protocols and customer satisfaction
6. Include Strong Call-to-Actions (CTAs)
- “Book Your Flight Now”
- “Claim Your Discount Today”
- “Plan Your Adventure”
- “Surprise Someone Special”
7. Offer Incentives and Discounts
- Early bird discounts
- Referral bonuses
- Seasonal promotions
- Limited-time offers
8. Utilize Visuals and Videos
- High-quality images of biplanes and scenic flights
- Customer testimonials and flight experience videos
- Infographics showing flight routes and packages
9. Send Follow-Up Emails
- Reminders for unfinished bookings
- Post-flight thank you emails with feedback requests
- Special offers for repeat customers
10. Analyze and Optimize
- Track open rates, click-through rates, and conversion rates
- A/B test subject lines and email content
- Adjust strategy based on performance data
11. Ensure Mobile-Friendly Design
- Responsive email templates
- Clear and concise text
- Easy-to-click buttons and links
Implementing this comprehensive email marketing strategy will help Suncoast Biplanes drive new flight bookings and increase overall revenue.
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98%
Outstanding Results
Our client satisfaction rate stands at an impressive 98%, reflecting our commitment to excellence.
200+
Impactful Strategies
Delivered over 200 tailored brand strategies driving growth and engagement for our clients.
5000+
Brand Insights
Provided actionable brand insights to over 50 businesses, empowering informed decisions.
15+
Client Stories
Celebrating 15+ client stories of transformative change and sustainable growth in various industries.
Kevin’s brand storytelling expertise was invaluable. We saw a 400% increase in sales after implementing our new messaging.
Highly recommend Kevin’s services!
Dr. Gareth Williams
Pilot and Founder of Suncoast Biplanes
Craft Compelling Brand Narratives
Transform your brand with our customized storytelling techniques. See how we elevate your business. Let’s get in touch!